Online Marketing Agency for Website Owners

Why Omawo ?

Developing your activity abroad or searching for new revenue stream, we offer unique services in the online marketing business. Working with a company that knows the French Internet marketing means you will benefit from our local knowledge of one of the main European market coupled with our global solution expertise... check our profile

How Omawo can help my company to be successful in France

• Design the most effective communication tool (Web & Mobile)
• Buy your way to the top (adwords & social)
• Create Unique Content / On-Page optimisation
• Become the industry expert
• Provide the complete French experience
• Increase your sales force by 1000
• Add an extra revenue to your website

Typical project from A to Z

Your website is successful and you are planning an expansion to make it multilingual. There are so many actions to take into account to make it thrive outside of your country. This is where Omawo comes very handy. We will help you during the initial process. It is about setting the ground rules, creating  a mimesis of the original site spirit and if you follow this marketing action plan, you will be able to register success on an international level.

• Introduction to Social Media Marketing in French

With SMM in France or anywhere else, it is important to register to all the social networks first thing with your company brand name. For example on Twitter, it is a first come first serve basis, unless specific copyright. Imagine someone claiming your brand name, the effect could be potentially negative. The main platform would be:

Twitter.com/exampleFR

Facebook.com/example

Flickr.com/example (for your pictures and search engine image search)

Vimeo.com/example (for your videos)

LinkedIn/example

Plus.Google.com/number

With Twitter and Facebook, you will have the possibility to design a branded background. The more SMM website you will book, the more the first page on search engine will look very corporate if a user type your company name. So far the Google Plus page is not customisable. Add relevant keywords as well as a reason why you are here plus a call to action such as a link to your website in French. The main idea is to define your brand identity and convert your social traffic.

• Make your voice heard in France – Stamp your authority

The best way will be to share the information about your French content is via the social media. Because it is a good way to promote your work and initiate a debate. There are different path you could take according to your style and the time you have.

1. Leader: once you produce something new, you will share it

2. Follower: great for analysing your market and resume it. You will need to follow, like as much people in your industry in order to keep you hear close to the ground

3. Monger: kind of old-school style – typical of famous people sharing personal aspects of their life. It brings you closer to people.

A good advice would be not to fill your tweet to the maximum character thus allowing people to re-tweet you without editing your original text.

• Begin with Email Marketing

You are going to opt for a third party online email provider. You can't look serious when you are sending email from Outlook or Gmail. I will always recommended to go pro. It could be simple or even free.

If you have less than 2,000 subscribers, Mail Chimp, for example, is a free tool that could suit your need. We also have a in-house software we developed that could manage re-marketing campaign too.

Then, it will be time to create a branded email template. At the beginning, it will be okay to select free template and tweaking it to your brand colours.

• Lead Gen in France

At the beginning you have no one to email, so you could set up a Feedburner account and track RSS readers. You could also ask people to leave their email address on your coming soon page. You can motivate web user by setting up a beta version with few places available and starting a viral “launching soon” page with an auto-responder from your email service provider.

• SEO in France

The first thing to consider would be to set a geographic target for your site in Google Webmaster tools. Would you rather have a French top level domain (such as example.fr) or would you choose to have a French sub domain (such as fr.example.com) or sub folder (example.com/fr/)?

Other factor that could influence French search engine at this stage are your IP address, location information on the page, links to the page and Google places.

Of course, your website (text and button) will be translated in French. At the same time, there will be a research and definition of your core organic search keywords. The key will be to choose the right key-phrases that people search and relevant to what your website has to offer. We will provide you insight information to optimise your page. The user experience needs to be at the forefront of your stategic decision.

• Analytics in French

Google Analytics contains so much information, it is vital to set up your account and establish conversion goals funnels. It is all about where you want to your visitors to bring. It could be a number of file downloads or the number of RSS subscription. Once you have traffic spikes( website change, marketing event), I would recommend to add annotation so in the long term it could help making good strategic decision.

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